How do I write an engaging role description?

A clear, well-written role description can make all the difference when it comes to attracting volunteers. Here are our five top tips to help your opportunities shine on GoVo.  

Your title is the first thing a potential volunteer will see, so make it specific, simple and attention-grabbing. Avoid jargon and try to capture the heart of the role in just a few words. A strong title can be the difference between someone clicking or scrolling past.

2.  Make your description easy to scan

Most volunteers will skim-read before deciding whether to learn more. Keep sentences short, use bullet points where you can, and stick to warm, friendly language. Include enough detail to spark interest but leave the finer points for later in the onboarding process.

3.  Highlight the difference the volunteer will make

People volunteer because they want to help others. Make the purpose of the role clear and explain how their time will have an impact. Describing the outcome helps volunteers feel confident that their time matters.

4.  Offer flexibility where you can

Fixed, rigid time commitments can put volunteers off. If your role allows for flexibility, be sure to say so. Whether it’s choosing a shift, helping once a month, or fitting volunteering around other responsibilities, flexibility can open the door to more people getting involved. 

5.  Check the basics: spelling and grammar

Clear, well-written descriptions help volunteers feel welcomed and reassured about the experience they’ll have with your organisation. Before publishing, take a moment to proofread or ask a colleague to check your wording. Small details help build trust. 

More Top Tips 

Accessibility Info 

You should also let volunteers know if the role is accessible and if adjustments can be made. (We’ve linked to our Writing Accessible Roles Guide to help you with this.) 

Markdown formatting 

Use this functionality in the upload spreadsheet to help structure your description. (We’ve linked to our Markdown Guide to help.) 

List key skills 

In the Skills Required section, include anything essential like: 

• Using IT equipment 

• Great communication 

• Being welcoming to all 

Add helpful extras 

Include anything else you think is important for the volunteer to know before they apply. You could mention if the role is outdoors (and what to wear), or if there are any special requirements, how many other volunteers they might be working with etc.